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. 1. They are currently in planning by the Product Team. Email Nurturing. Hi Guys, I want to align the cookies button to the right of the page, it automatically goes to the left, I have tried amending the code with no luck. Sequences. More long term this practice will result in increased spam foldering, and increased soft bounces for your entire network. HubSpot Sequences are a series of targeted, automated email steps designed to engage your contacts in a personal and timely manner. See here:Contact-based workflows is an object-based workflow originally rolled out in August 2012 at the inaugural INBOUND marketing conference — and they’ve come a long way in eight years. Saving time and efficiency; it’s possible to schedule a string of follow-ups; days, weeks, months later to save time and ‘forgetfulness’. Happy to help here! I feel your frustration with this limitation. Up first in the HubSpot Workflows vs Sequences contest, we have the HubSpot workflows. It would be useful to be able to enroll several contacts at once into a sequence in Hubspot Sales. Determine your sample size (if applicable). HubSpot Sequences are designed to help your sales team reduce the time they put into repetitive communications. For inbound leads that are considered 'high value', we recommend building sequences into a cadence of manual tasks that gives the sales person the freedom to personalize each touch-point on. If you want to bulk enroll contacts associated to your deals into a sequence, you would have to create a list of those contacts first under Menu > Contacts > Lists. We use cookies to make HubSpot's community a better place. Experience-driven marketing is anything but a buzzword: it’s more a best practice. - Use personalization tokens in HubSpot marketing emails. Generally, I would always set up sequences to tell a story – from a first touchpoint and 'Hello' to a last chance to reply and 'Goodbye'. Here is a list of free HubSpot themes you can choose from. . To learn more,. The problem is: when I'm creating this automated email, it´s impossible for me to send this email replying my previous email (it's necessary to create a new automated e-mail with a different subject). Tips, Tricks & Best Practices Search Tips, Tricks & Best Practices for solutions or ask a question All Results This forum This board Users cancelHere’s a couple of helpful tips and tricks on how to take advantage of your workflows tool and make the best use of your time. 1. I mean, we sell complex automation and safety products. . To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. One HubSpot landing page best practice is to use a responsive HubSpot CMS theme. if they go to our websit read moreYou should outline when team members would have to deviate from the designated sequence of steps. A sales automation tool can help you maintain sequences for prospects at all stages of a cadence. Auto-suggest helps you quickly narrow down your search results by suggesting possible. As a Free user, I run. With sequences, you are in most cases selecting individual contacts to be enrolled into automation, but. There are common templates for both that solve for most common uses. In the dialog box, enter a Campaign name. Participating in the HubSpot Community allows managers to tap. if they go to our website and submit a form they are still enrolled. Our sa. To. Here's how: Click Automation and select Workflows. For every $1 spent, it yields $40 in revenue. Let’s take a look at the most important email nurturing benefits. Create tasks to keep your follow-up on point. Apply Sequence Best Practices. With the HubSpot sequences tool, you can send a series of targeted, timed email templates to nurture contacts over time. Ensure that the sales process is reflected in the sales pipeline as deal stages. We build out a sequence with a combo of emails + calls + direct mail (tasks) and utilize a list to segment and to make it easier to bulk add. E. We use cookies to make HubSpot's community a better place. Click on From scratch. Optimize marketing, sales, and customer engagement with INSIDEA's expertise. A sales automation tool can help you maintain sequences for prospects at all stages of a cadence. sequence" OR "Sequence starting step number is equal to 1," the action is creating a deal with the contact name. Understand and get started with HubSpot sequences' best practices. I noticed a post that you can CC someone on a template or in a sequence but the insturctions were not valid, anyone else figure out how to do it? You can specify a sequence-wide cc and/or bcc address on the Confirm step of your sequence or the Settings tab if your sequence has already been activated. Personalize when you can. I agree, there needs to be better reporting in sequences. HubSpot’s CRM best contact management practices allow users to maintain a single customer account. We use cookies to make HubSpot's community a better place. Date: 28th -- 31st. Using a sequence enables you to send an automated e-mail on the next day (or working day if you prefer). Hi This is not possible at this stage within HubSpot, I'd recommend upvoting this Idea and this idea in our Ideas Forum regarding this. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). Food52. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. . Create your views by focusing on specific actions that you need to take with each contact, such as ‘Follow up’ or ‘Find a different way to connect’. Goal 2: Connect over multiple touch points to avoid inbox fatigue. 7 Best Practices TO Consider: HubSpot’s sequences tool enables you to: Create targeted, customizable templates in an outreach sales email sequence. Your tech business does something special. In the left panel, select Start from scratch or select a pre-made sequence template. Emails cannot be used in Sequences; Emails are used in. marketing ran a campaign to promote a webinar to the same contacts that sales were using seq. 42% of sales reps find prospecting to be the most challenging part of the sales process, according to HubSpot. In the workflow that you want to trigger a sequence, click the + icon. Hi , A contact from the same company replies to the sequence email or replies to an email outside of the sequence. The features of the system enable a small, B2B-focused business development team to break free from geographic constraints, tedious spreadsheets, and time boxed sales cycles in order to talk to more future customers, more effectively, over longer sales cycles. You can also use contact based workflow to automatically unenroll contacts. You can also. In the top right, click Create Sequence. Tips, Tricks & Best Practices; Sequence LinkedIn Stage Assistance; Tips, Tricks & Best Practices. Visit our products and services catalog to see. On the left in the actions panel, under External communication select either Enroll in a sequence or Unenroll from sequence. g. As a next step, in the workflow Settings > Unenrollment and sup. Express gratitude with gifts. Would be great if HubSpot would supply an "unenroll" action similar to the "enroll" action, but it seems they prefer to squeeze their customers through more and mo. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. Sep 27, 2022. How many emails you fit into one sequence is entirely up to you – and eventually 4 sequences of 2 emails might have the same impact as 2 sequences with 4 emails. Hi all, We recently implemented 6sense but we cannot get activity from Sequences to display in 6sense e. That's great! I w. What Are HubSpot Sequences. If you want to bulk enroll contacts associated to your deals into a sequence, you would have to create a list of those contacts first under Menu > Contacts > Lists. Including a striking piece of information or research will give your lead something that they’ll remember later on their path to becoming a customer. We use cookies to make HubSpot's community a better place. Turn on. 1. If you want to personalize this email or send a different email based on a record property, using if/then branches: Hi , Deals can't be enrolled in sequences, only contacts can be. I tend to copy and paste chunks of text to personalise my sequence emails as I go through them. After the convo, we usually change the leadstatus. There's a reason A/B testing is called "A/B" testing — not just "A" testing. However, if you want to avoid double email trouble and overmessaging, I'd recommend setting up marketing email exclusion lists based on the contact property "Now in sequence". Hi , A lot of the manual steps can indeed be automated with workflows. Despite clearing the formatting each time I'm still getting a few lines that slip through the nest and look out of place. . Segment Your Audience: Tailor your sequences to specific audience segments. However, if you want to avoid double email trouble and overmessaging, I'd recommend setting up marketing email exclusion lists based on the contact property "Now in sequence". it looks like that email privacy mainly affects marketing emails and not sequences in HubSpot. Sure, it might also include a non-sequence email but that would mean that someone would send additional sales emails from HubSpot to a contact already enrolled in a sequence – unlikely and even if the contact replied to a non-sequence email, "Replied" would be a valid value. 4. One such tool that can significantly streamline your sales process are HubSpot Sequences. This metric looks at what percentage of all these emails are opened. When optimizing your Outreach Sequences, don’t hesitate to turn off what isn’t working. HubSpot sequences are designed to help you generate email responses, so that's the finish line in their eyes. This is what it looks like: But in Outlook it shows as this: I have seen some articles about. For ease of use, we want to keep as much in HubSpot as possible so our Sales Team doesnt have to juggle mulitple platforms. We use cookies to make HubSpot's community a better place. Often when choosing a person, I have several contacts in different positions in the company. - see image - see image Not certain any customer conversion causal relationship can be drawn betwe. Hi , Not in a report based on the data source "Activities", no, only in reports based on "Sales email": Best regardsCommenting because I have the same issue. 2. The goal of the email is to secure a meeting with the prospect over the phone, video, or in-person to discuss their needs further. Here are some HubSpot sequences best practices so you can create effective HubSpot marketing sequences that will help you to nurture your leads and prospects, close more deals, and grow your business. If I'm going to send someone a couple of emails and maybe call them, I better add specifics and not just "Let's do business. 5. . Hi To effectively log emails and calls, track the stages of contact engagement, and generate reports based on these activities, you can utilize a combination of HubSpot's features, including lifecycle stages, tasks, and custom reporting. Auto-suggest helps you quickly narrow down your search results by suggesting possible. For example I may want to enroll everyone at company x with 50 employees. HubSpot Sequences. 8. Customer success should be a team sport. This sets contact owner and creates a task to call the contact for a screening chat. Throughout the entire customer journey, the best teams have a consistent, multi-channel cadence to communicate with their buyers and customers. Choose the template you want to work with. Focus on what message, channels, and touchpoints resonate with your ideal. Using workflows to alert Sales team of prospects opening marketing emails. I am hoping to create a workflow that bridges the gap between Sales and Marketing. 5. We will notably talk about how to set up read more. I do want to throw some of my perspective your way, as well. Hi , what exactly do you mean by list? A list of what exactly?We use cookies to make HubSpot's community a better place. Like in the previous best practice, you’ll want to use your leads’ engagement behavior to decide when to send your emails. The actual solution was even simpler: sequences pause, for instance, if one of your users, when they create the sequence, uses "send email" rather than "automatically send email", which will then wait until the email is sent (and if sales managers fail to review their tasks then they don't see all those emails waiting for them to send). Adapt to all devices. Retargeting. Then add valuable content. In our company, I'm the one organizing the lists. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. Encouraging your lead to interact with your business through a call-to-action pushes them toward a conversion. With sequences, you can set up email templates right into your inbox and send out personalized, 1-1 content that nurtures those hot or warm sales lead you’ve already connected with. Published: February 23, 2016. It also applies to all email sequences in different tools. Now when we do marketing campaigns, I am able to create a list of people who opened the marketing email. Customer Lifecycle Management Best Practices 1. Keep also in mind that sequences have automatic unenrollment. It is like having a personal assistant for your sales team! It allows you to keep your outreach process on track and ensure that no leads slip through the cracks. Hope this helps!Looking for advice from more advance Sales Hub users. Email 3: Social Proof + Invitation to Chat. I'd recommend you hop over there, add your request and share your portal ID. Understanding the Importance of Segmentation Best practices with sequences are highly dependent on A) your job role, B) the action(s) you wish for the recipient to take, and C) the type of people you are communicating with and their buyers journey - but some are pretty universal. CMS is Wordpress. Research your prospect and their business to gauge whether you can provide value. Out of the box, without custom development, workflows do not have any cap / throttling features. I had pasted the text from a google sheet and had reformatt. Out of the box, without custom development, workflows do not have any cap / throttling features. . Sequences, on the other hand, function best when used towards the bottom of the funnel once a lead becomes SQL. . Most salespeople make their prospecting calls early in the morning and early in the week. HubSpot email sequence best practices. It will continue until a person actually responds, books a meeting, or meets whatever the criteria is to unenroll them from a sequence. Hi, When working a group of tasks via the "Start Tasks" button: You are presented with three options; Reschedule, Skip, and Complete. Click Create Email. Without further ado: the unequivocal: Templates are used in Sequences. CRM Tools. State All DBrazil on November 17, 2023 Formatting Frustration in Sequences Not sure if this is just a 'me' thing but any tips to improve workflow are. 1. Curate the slides with intention. April 17, 2018 02:11 AM. Currently, we are using Hubspot for email/sequences along with Marketing Hub etc--but internally our IT department just implemented Mimecast and since the implementation of Mimecast it feels like our open rates have took a nose dive. Hello Hubspot community! I am faily new with Hubspot and could use a quick how-to guide for two reports I am needing to generate: Average ticket life or handling time from ticket creation to ticket solved. We use cookies to make HubSpot's community a better place. If you want to personalize this email or send a different email based on a record property, using if/then branches:Hi , Deals can't be enrolled in sequences, only contacts can be. You're simply using another infrastructure to send the emails and that affects deliverability. HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. Second, you can establish authority by borrowing it (e. Style the email to match your brand, and create a compelling message for your customers. They both feature automation tasks like nurturing leads, automating tedious sales. They can work harmoniously together. )?Hi , Sequences and marketing emails behave differently. English English Español Português FrançaisIn this video, @aschwanke from HubSpot solutions partner, Simple Strat shows you how to use AB testing for sequences in HubSpot to improve the outcome of your sequences, increase engagement, and hopefully lead to more conversions! She also covers: - What you should use AB testing for in HubSpot sequences - Best practices. On the other hand, workflows use marketing emails that are saved for automation. We are syncing HubSpot with Smartsheet but having quite a few issues with data sync. CRM & Sales Marketing Service RevOps & OperationsThis typically happens when an old list is imported, even after it's been "cleaned". As OP stated this is only for opens and click events, so you can't report on # of emails sent to contact. why would you clone anything really? There's lots of different use cases. Sometimes we get a call back from the prospect and do a discovery. Nearly two-thirds of our respondents said that email nurturing was the best way to re-engage leads. Thank you. and later local time (call), five minutes before and after the hour (email) Day of week: Thursday and Friday. The idea is that after a contact (prospect) opens a marketing email more than 4 times (or a significant number), then the contact owner recieves an email. Surveys. Granular reporting for sales sequences. Linear Attribution. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. In Sales Hub Enterprise you can add to them but you can't change the existing ones. Hi , I wanted to refer you to this related post where explains how to add a meeting link to an email template and shares screenshots of what the template looks like when you add a personalization token for an owner that has multiple meetings. Sometimes we get a call back from the prospect and do a discovery. Hi some things cross my mind: - are you enrolling contacts in different sequences at the same time? - may be an issue of surpassing the email limits you can send per day? 500 or 1000 depending on having Enterprise ou Professional - might it be the sequence setup? - does your sequence include tas. This playbook contains best practices guides for each stage of the customer lifecycle. Hey @fierceweek this isn't possible at the moment unfortunately. From within your HubSpot account, navigate to Marketing > Emails. A cold email is an email sent to a recipient without them knowing who it is. . Avoid using 'No-Reply' in the sender's email address. They can also help you create workflows to: Remind sales reps about calls and timing; Send emails; Update data for audience segments; HubSpot customers: Action-based notifications can also help you stay on time with every step in your sales cadence. I wanted to refer you to this related post where @karstenkoehler explains how to add a meeting link to an email template and shares screenshots of what the template looks like when you add a personalization token for an owner that has multiple meetings. HubSpot Sequences are a series of targeted, automated email steps designed to engage your contacts in a personal and timely manner. We have HubSpot Sales Professional, but I'm not sure the workflow is exactly what we would need here. The only way to delete sequences right now would be via the UI, which I believe is limited to just 1:1. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. After the convo, we usually change the leadstatus. In the workflow editor, click the plus icon + to add a workflow action. Then you'll know how to automate more of your sales process. Then, you can use the persona to write personalized emails that will. English English Español Português FrançaisI've been using sequences and I'm getting great open rates, etc. Sequences; Service; Settings; SMS; Snippets; Social Tools; Starter; Tasks; Templates;. If you want to have control over how many contacts are being enrolled in a sequence, this currently requires some manual element (selecting contacts for enrollment, creating segmented lists or something along those lines). Take time to understand customers. Hi , , , - Do you have any sequence ideas or tricks you would like to add? Thanks! Best, KristenHubSpot Sequences tracks the performance of your sequence, so you can see how many contacts are opening your emails, clicking on your links, and booking meetings. (Knowledge base: Enroll and unenroll contacts in sequences using workflows) In your HubSpot account, go to Automation > Sequences. Turn on suggestions. All are highly responsive with zero coding requirements. . Understanding sequences vs workflows hubspot processes will help you decide which is the best option for your needs. Tips, Tricks & Best Practices; Re: Workflows vs Sequences; Tips, Tricks & Best Practices. When a contact is unenrolled from a sequence due to an action that they took (i. With sequences, you are in most cases selecting individual contacts to be enrolled into automation, but. . If you have questions for the Product Team specifically about email and or marketing best practices post your questions here. I was wondering if there was a way to trigger a workflow that once a contact gets to a certain step in a sequence, let's say step 3, I could then send through marketing emails about our upcoming webinar. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). Hi , As far as I know there isn't, no. Gelöst: Does anyone have any tips or tricks on keeping contacts enrolled in a sales sequence, even if a prospect replies to an email? JavaScript muss installiert und aktiviert sein, um diese Boards verwenden zu können. Suggest you chat with support team using the in-app help option to get more clarityI've worked very closely with Sales teams for the past 4 years, and when I bring up sequences as a tool to use, I'm sometimes greeted with "But we do outbound prospecting also, how can it help us there?" However, I would always challenge them that the sequence tool is more than a way of sending automatic emails to engage with your. If you don't have a clear intention for how a website carousel will. When someone replies, books a meeting etc, a contact leaves the sequence automatically. Since email service providers evaluate mass emails much more critically than one-to-one emails, deliverability rates. I have gone to add our email signature to Hubspot, via Settings > General > Email > edit email signature . You're simply using another infrastructure to send the emails and that affects deliverability. I'd dig into why reps want to clone the sequence and edit? There might be some good feedback that could be incorporated into the master and everyone gets a better end result. In your HubSpot account, navigate to Automation > Sequences. We use cookies to make HubSpot's community a better place. 6%, compared to. Here is a short video walking you through how to see which contacts have opened your sequences. Enter contact of the same company when sequence ends. HubSpot Templates and Sequences vs. <!-- Start of HubSpot code snippet --> <bu read more- HubSpot Sippets can use personalization tokens. This practice also puts your network at risk to be blocklisted. Create a single line text property for each contact where you can store the URL. Is it best practice for each sales rep to clone my sequence template (for lack of better words) and create their own sepe. 9% (the average sequence email reply rate) Our top-line metric shows overall responsiveness to the sequence. For a fully automated option, you would need: Custom code actions (available in Operations Hub. . If we can't connect, we enroll the prospect in an email sequence. It is a matter of understanding where each is best used. Happy to show you how we do that if you like. . Good luck!HubSpot Sequences Best Practices: How To Personalize Every Mass Email You SendWebsite Carousel Best Practices. Sequence emails are sent from the connected personal inbox of a user, marketing emails via a connected company email domain. Tricks & Best Practices. One-on-one interactions. Hey ! This is super interesting problem, and it's very common from companies we talk to (we obsess over customer onboarding). " Create a New Sequence: If you haven't created a sequence yet, click "Create Sequence" and set up your sequence with emails, tasks, and delays. This will occur if you selected. But not sure if your particular scenario is included. You would also need to update your template in the sequence to use a personalization token for this proper. We have ID'd like 6 different points in a. 4. Connect now!HubSpot Sequences Guide: How to Drive Sales Efficiency (+ Video Tutorials) Get the lowdown on HubSpot sequences: what they are, how they work, the. If in doubt I'd break your list into small lists and send batches of emails as a test. Email nurturing is cost-effective. . Track open rates, click-through rates, and click-to-open rates. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. Welcome to our Community-enabled onboarding program! In this introductory video we will be guiding you through the very first steps to successfully start your journey with theSales Hub of Hubspot. Sequence Management, is there a calendar view? Hi @KHassen30, As far as I know there isn't, no. Here's how you can do it: Upload the images to your HubSpot account. Tips, Tricks & Best Practices Search Tips, Tricks & Best Practices for solutions or ask a question All Results This forum This board Users cancel Deals can't be enrolled in sequences, only contacts can be. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included). Source. Utilising them helps you create personalised outreach that has the potential to yield greater customer interest. Task 4: Analyze Sequence. Then you'll know how to automate more of your sales process. . a specific person in this sequence. First, I love the perspective from . Email workflows in HubSpot offer marketers a robust automation solution to deliver highly personalized and timely emails to their audience. Understand your goals and your customer's mindset. Adding tasks to sequences . Unfortunately, this is only available to Sales Hub Enterprise customers, which means it's out of reach of all but the largest customers. Below are HubSpot email sequence best practices. We use cookies to make HubSpot's community a better place. While you can create a list to filter for total email opens from at least one sequence, you can't specify which sequence you're referring t. 1. We'll discuss how the HubSpot sequence works, why you should use it, how to use Sequences effectively, what features are available in Sequences and. Give your subscribers autonomy. This article explains the contact property types, you'll see rich text at the bottom. As you start to draw it out, you'll see "this happens first" and you'll also see "This could happen, OR this could happen at this stage. Finally, personalize your email. There are a variety of variables you can use to create unique, distinguishable CTAs, including color. Think of them as a digital extension of your marketing and sales team, tirelessly working to maintain and deepen your relationship with prospects and customers. This can then be filtered by company type and whether the company is a client or not. The concept itself rests on comparing multiple options, so naturally, if you want to A/B test CTAs, you need more than one. " (HubSpot customers: Learn how to personalize the "From" name and email address here. For Admins and Reps: Outbound sequences are the heart of your sales efforts, and how you approach them can significantly impact your pipeline generation and revenue. Forrester Research found that companies focused on the customer experience grew 40% faster and increased customer lifetime value by more than 60% versus those who didn’t. hubspot. In the article pro tips part the 4th one is " Create views by action - this is really important. 1. English English Español Português FrançaisHowever you slice and dice your inbound leads, you can always address each customer segment with its own set of customized triggers and sequences. English English Español Português FrançaisWe use cookies to make HubSpot's community a better place. Yes, it is possible to send personalized images to each person in your HubSpot sequence. Optimize marketing, sales, and customer engagement with INSIDEA's expertise. Using sequences to automatically email a large number of cold leads would enable you to cause this damage at an accelerated rate. What’s the end goal of your communication with a prospect? What do you want them to do - respond. Creating a strategy and integrating a sequence can be incredibly powerful when it comes to automated outreach. HubSpot Emails and Workflows. Edit your document. Tips, Tricks & Best Practices; Sales Hub: Possible to Keep Contact in Sequence When Contact Replies to Email (automated, manual). To create and execute sequences, the HubSpot user account must meet the following requirements: The user account has an assigned Sales Hub Professional or. My understanding of this is that they won't be unenrolled unless they reply to one of the sequence emails. However, here are the raw list criteria to get you the data you're looking for. Based on HubSpot's research (and others), the open rate for emails with a personalized message was 17. Hi , One of the most successful sequences I built was actually post-sale, pre-close. You're going to hear this again and again throughout this post — but you can't prospect effectively if you don't qualify your prospects. Send your abandoned cart emails within a few hours after a customer abandons their cart. Start by checking that your subscribers are real people with legitimate email addresses. Building a good sales cadence or sales sequence by following strong sales cadence examples can make your sales team more productive and enforce the use of best practices in your team’s selling efforts. Tips, Tricks & Best Practices. Content marketing. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. Turn on suggestions. Sequences was designed for automated 1:1 email interaction. There isn't a sequence setting for this but there is another way: Assuming that your BDRs are adding contacts from the contact index page (Menu > Contacts > Contacts), you could create and save a filtered view for them. Happy to show you how we do that if you like. For example: Featured in the media they consume (articles, videos, podcasts) According to Alex Birkett, Senior Growth Marketing Manager at HubSpot, if you can "get lots of people to talk about you favorably, preferably around the same time," you can generate quite a bit of brand awareness. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. Step 3: Send a manual email with personalization. 2. In the left panel, choose Start from scratch or select a pre-made sequence template. g. The solution: Learn how to embed JotForm Submission Tables in HubSpot Dashb read moreHere are the steps: Log into your HubSpot account and click on Marketing > Email > Sequences. Whether you send one email or implement a full drip campaign, there are a few best practices to keep in mind when planning an abandoned cart email. Setting up HubSpot sequences can help you set the stage to close more sales. 1.